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ESHITA
SHUKLA

Product Marketer

eshita19shukla@gmail.com

+91 9049350485

TL;DR

In my dynamic five-plus years as a seasoned Marketing professional, I've strategically charted my course. Starting with a focus on data-heavy marketing, I gained invaluable experience at an ad agency, working with clients like P&G, Piramal, and Bharti AXA. Currently at Zoomifier, I continue to play a pivotal role in driving product adoption and serve as the Head of the Marketing team

EDUCATION

2016-2018
Narsee Monjee Mumbai (NM)
MBA in Marketing

2013-2016
Narsee Monjee Shirpur
BTech in Computer Science

SKILLS

  • Product Marketing
  • Team Management
  • Leadership
  • Project Management
  • Marketing Operations

HOBBIES

  • Kathak Dancer
  • Avid Reader

EXPERIENCES

ZOOMIFIER (JUN 2021 – PRESENT)

Senior Product Marketing Manager
  • Spearheading seamless customer journeys from brand awareness to successful onboarding, for increasing product adoption.
  • Orchestrating cross-functional teams to align marketing, product, and sales for effective product launches.
  • Defining resonant communication and content strategies, leading SEO efforts.
  • Personally managing 2 key accounts to stay closely connected with customers.
  • Applying profound U.S. market expertise for tailored success in marketing strategies.
SPARKT (JAN 2020 – JUN 2021)

Brand Partner
  • Oversaw 6 accounts, leading the respective team. Led digital strategies for key brands: P&G (Polybion, Neurobion), Piramal (Lacto Calamine, i-know, Littles), Eurokids Preschool.
  • Directed comprehensive digital strategies: Social Media, Brand reporting, Campaigns, Resource Management, A+ content, ORM, SEO.
  • Successfully managed new product launches (i-feel hygiene wash, Nasivion S) and impactful campaigns (Bharti AXA).
  • Orchestrated efficient development projects for Piramal and Bharti AXA websites and Bharti AXA Krishi Sakha App.
OWENS CORNING (JUN 2018- DEC 2019)

Marketing Analyst
  • Engaged in market intelligence, commercial excellence initiatives, margin enhancement, NPS score improvement, and business development projects, and provided diverse analysis support.